With so much content being created or written every minute of every day, where do people still get their ideas to make theirs as unique as possible? The competition to stay above all the noise on the internet is too stiff, that practically every topic on the planet has already been covered. So, how does one get content ideas for their blog?
We rounded up 3 ways you can get content ideas for your next blog post or for when you create your next content calendar:
Answer A Question
The best way to get ideas for content is to answer a question. Because let’s face it, people go on to Google (or Youtube) to search for an answer to a question they have. This is why how-to content is so popular.
You can use a tool like Answer the Public to get questions related to your topic of choice.
- Go to answerthepublic.com
- Type in your topic in the search bar (for example: content ideas)
- The tool will give you a bunch of questions that people are asking about your topic. It looks something like this:
Surely, if you’ve been in the content marketing game long enough, you already have a collection of content you’ve made in the past. If you’re running out of ideas or topics to cover in your niche, you can always go back to your old ones and think of creative ways to repurpose them.
To know which content are worth recreating, you can go to your Google Analytics, and pull up your All Pages report for the last year. Get the most popular content you’ve written in the recent past – like may 3 months or more ago and list them down.
- Blog post 1
- Blog post 2
- Blog post 3
- Blog post 4
- Blog post 5
Now, take these topics and think of other ways you can make content out of them. For example:
- Blog post 1 can be turned into an infographic
- Blog post 2 can be combined with blog post 3 to make a video
- Blog post 4 can be rewritten with additional information
- Blog post 5 can be broken down into several parts to form an IGTV series
Check out the competition
I’m sure you already do this. Even if it’s not about content, you have certainly checked your competitor’s performance – traffic, keywords used, social media, etc. You are doing this not to copy them, but to stay ahead.
You can use a tool like Buzzsumo to know what your competitors most popular content are and go from there. Now from that list, pick 10 topics (or more) and make better versions of those topics. Always remember that you need to add value. If they made a content about shoe-shining, you need to make sure that your article will not only cover shoe-shining, but also the tools you use, where to get those tools, best practices, what shoe polish can be used for certain shoe materials, and so on.
Try Much.Social for hassle-free content curation on your Facebook, Twitter, and LinkedIn pages.