What is content curation?
This is the process of sharing a collection of content on a particular topic to your followers.
It is quite simple if you think about it which is why a lot of people underestimate the amount of work that needs to be done to make sure what is shared provides value to the lives of whoever gets to read it.
There is a lot of work to be done, yes. But that doesn’t mean it is hard.
What is good content curation?
What makes good content curation? The quality of work tends to decline when there is some automation involved – especially when coupled with laziness. In the old days, curating content meant having to scour through pages and pages of books, research papers, newspapers, and other published works.
We’re lucky to live in a world where content is literally at the tip of our fingers, but this convenience comes with a price and great responsibility. The kind of content that we share should always have value to whoever is reading it. This is actually the only way to your content above the millions of others that are online.
Bottom line, if the content you’re sharing doesn’t add value to the lives of your readers you are wasting your time.
Where do you get content for curation?
There are several places where you can get your content from. Some of them are listed below:
- Email subscriptions. We’re all guilty of signing up to too many newsletters, especially if you’re someone who devours content on the daily. As a content curator, that almost always comes as a given. Filter your newsletter emails into categories. This makes it easy for you to separate them into different topics and schedule them for sharing accordingly.
- RSS feeds. There are a lot of newsfeed aggregators available right now. What they do is get articles from your favorite websites for personal reading and allow you to share the content easily with your followers.
- Content curation tools. These tools use AI to collect relevant articles to your niche. For example, Much.Social is a tool you can use to search for articles using keywords.
Like here, the keywords selected are digital marketing, social media marketing, and content marketing.
The tool then will search for articles based on these keywords.
What are the benefits of content curation?
- You are actually telling your readers that you know your sh*t and that you are an authority in your niche.
- You deliver consistent content. Because you already have a set schedule of fresh content to share with your readers, your consistency and visibility are always there.
- You won’t have to do original content all the time. Let’s face it, creating content is hard. With content curation, you can limit the number of content you produce. This is helpful most especially when you don’t have the time, money, or resources to spend on actually creating them. We recommend sharing 70% original content, 30% curated content.
You can get a tool like Much.Social to help you with your content curation needs. Setting it up is easy and you can try it for free.