What is in store for us in 2019 in the digital marketing front? Here are five that’s worth looking out for this year.
We’ve been hearing about artificial intelligence taking over for quite some time now. This year is no different, if anything, AI is going to be a lot stronger. Chatbots, for example, is being used a lot by companies on Facebook for jobs like answering simple questions, providing information, booking, etc.
It isn’t perfect technology just yet and is continuously improving, but the number of people using chatbots should be indicative enough that this is a growing trend. In 2018 alone, according to a survey, 37% of Americans would use a chatbot in an emergency.
More personalized email marketing
For some years, people have been expecting email to decline. There are just too many ways to communicate these days that email has become outdated. However, the numbers are proving this wrong. 85% of American adults send and receive emails. In 2018, people sent 281 billion emails per day.
Personalizing emails has been going on for quite some time, but it is getting even more targetted now. If you have had the experience of shopping online, added a product to your cart, and then decided to bail the last minute, if the store knows what they’re doing, you most probably have received an email letting you finish off your purchase.
It is a powerful marketing tool and there are a lot of ways you can take advantage of it.
I know you’ve heard this one too many times, and you’re most likely going to hear it for several years more. Quality content is really one of the pillars of great digital marketing.
Even though it sounds simple, it’s actually quite the opposite. With almost all the companies banking on content for their marketing strategy, everybody is just doing it. The challenge is going to be how to get your content ahead of the millions of others that are crowding the internet.
With the development of voice search, more and more people are using this to get information online. With Siri being released in 2011, and Google Voice Search in 2012, this is fairly new technology.
In 2014, Amazon released Alexa, and Google followed suit in 2016 with the release of Google Home. In 2018, According to a survey, 47.3 million US adults have access to a smart speaker. This is but the beginning of how voice search is going to get bigger in the years to come.
Social Media stories
In September 2011, Snapchat was launched. It revolutionized video-sharing in so many ways than any online video ever could. It wasn’t long before companies were including this in their marketing. Instagram saw this opportunity that’s why in August 2016, they introduced Instagram Stories.
It has been proven that posts with images perform better. This is why Instagram has more engaged users than Facebook or Twitter. But what performs better than images? Videos! With 400 Million users watching Stories every day, it is such a big opportunity you shouldn’t pass up on.
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