Advertising has always been one of the more effective ways to sell a product or service. In recent years, it has transformed and evolved into a whole new, almost different thing than it was before. It is better, has a wider reach, cheaper, and is available in so many platforms, all thanks to the internet.
In traditional advertising, many turn to celebrities to promote their products. This has always been effective mainly because celebrities offer a vast exposure that no other can – that was until the influencers came about.
What are digital influencers?
Influencers are in a way, celebrities in their own right. And in the same way, celebrities can be influencers too. To give an actual definition, we are borrowing this one from the dictionary:
In marketing, an influencer is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
Do you need it to boost your business’ social media presence? Is it expensive? Is your business the right fit to utilize influencers for advertising? All the answers to these may vary. But we’re enumerating a few reasons why you should leverage influencer marketing.
- Your target audience is in social media. They say you should be where your target market is, and nowadays, that’s most likely in social media. There are 2.27 million users on Facebook, 1.9 million users on Youtube, and 1 million users on Instagram. At least a portion of that could be into what you’re selling. Getting an influencer to promote your product can get a targeted exposure that could easily turn into profit if done right.
- You can target a niche. Influencers are mostly experts in a particular niche and their following is made up of individuals who are just waiting for the next product or service to purchase. That sale could be yours.
lotpurchases are influenced by social media. You have bought at least one thing you’ve seen promoted by a digital influencer. If not, you have at least listened to or watched a review to guide you through your shopping journey. This is almost always what a consumer nowadays go through before making a decision to buy something.
- Almost half the consumer population listen to influencer recommendations. That’s a whole lot. Influencer marketing has even surpassed print marketing. More and more businesses are taking advantage of this brand exposure. They are spending more and getting their ROI faster than traditional marketing.
These are but a few reasons to leverage influencer marketing for your business. It is growing so fast in popularity that a lot of programs and tools have been developed to help make the whole process easier for you.
Have you done digital influencer marketing before? Tell us about your experience in the comments!