Much has been said about the effects of social media on your SEO. A few years back, many people believed (with reason) that social signals can boost your search engine rankings. This was until it was announced that it really didn’t matter. If this were the case though, why do a lot of marketers still spend time, money, and effort on social media? And should you?
What are social signals and why should you care?
A good indication of a great brand reputation is a healthy social media presence. A company’s character is usually revealed by the way they talk on their social media and how they deal with their followers. Their accounts should have real, actual followers who interact with what they have to say – whether it be in the form of an article, or infographic, or a simple meme. These interactions could be liking, sharing, commenting, pinning, etc. These are social signals and they filter out to the search engines.
If you search for your brand, aside from your website, your search’s first page will be filled with your social media accounts – that is if you’ve done your homework and actually made profiles in these platforms. Many searchers today actually click on the social media results first before going to the company website.
Do social signals impact your website’s rankings?
The short answer is yes. Imagine all the referral traffic you can get from social media if you can produce even just one viral content. Now, of course, viral content is not easy to create. You don’t have to make it a goal to make every blog post explode with likes and shares. It takes really awesome, relatable ideas that add value, and masterful execution to make a piece of content popular. Start with these in mind when creating content. It won’t be long before you can churn out masterpieces.
Social media rocks!
Even without the SEO factor, social media in itself is a great marketing avenue. So yes, by all means, go on there and do your thing- promote your business, sell your products and services, and build brand authority. Whether or not this affects your rankings shouldn’t be your deciding factor.
For hassle-free social media content automation, try Much.Social. Get it free for 30 days.