Why you need to be on Social Media
I’ve never gone a day without checking social media, whether for work or for personal reasons. I’m going to bet you are the same unless you are not of this generation and do not know how to handle technology. In fact, as of December 31, 2018, there are 2.32 billion monthly active users on Facebook.
That’s 2.32 billion reasons why your business should be on Facebook.
And that’s only Facebook. Add in the billions of users that are on Twitter, Instagram, Pinterest, etc. That’s a gold mine of potential customers waiting to be grabbed. And it could be yours if you play the social media marketing card correctly.
Why create a strategy?
It is almost certain that most of your customers are on social media. Wouldn’t you want to have the opportunity to reach out to them and tell them what you have to offer?
Apart from this obvious reason, below are other reasons that might make you want to take your social media game up a notch:
- Your competitors are most likely on there too. If you are not there, they’re clearly at an advantage over you. They’re already running ads, sharing content, promoting products – they are ahead of you, while you are still here contemplating whether or not this is a good idea.
- People’s buying decisions are often influenced by social media. Have you ever gone on Facebook and saw an ad that made you crave for a certain food from a certain restaurant, or saw a post about a celebrity wearing a dress you liked, and a few days later find yourself eating at that restaurant or buying that dress? These posts are so powerful they can make you spend your money without you ever realizing that the urge came from a social media article or video that you saw from a not-so-distant past.
- Social media can make or break your reputation. Remember that 2.32 billion users? They are consumers and a lot of them have no mercy when it comes to reviewing products or services they’ve tried. They will tell all the people they know about you, and what better, faster way to do that than to post on social media? Deliver a bad service? A bad review could go viral in a few minutes and it could be the end of your company.
Steps in creating a social media marketing strategy
- Know your audience. What is their age range? Mostly females? Are they moms? Do they have office jobs? What’s their spending capacity? Are they most likely to shop online? Etc. There are a number of ways on how to do this. If you have been a smart marketer, you have done this before and shouldn’t be a problem.
- Determine the social media platforms you should focus on. Yes, being on social media is important, but it doesn’t mean you have to be on all of them! This would not only exhaust all your energy, but it could also be a waste of time and money. Imagine putting all your efforts on a Pinterest account, where the users are mostly females when your products are mainly for men? I’m not saying it wouldn’t work, but chances are slim.
- Figure out what kind of voice you should use. Is your brand fun or serious? Is your target audience of the younger generation or the older? How you talk to your audience on social media should be consistent on all the platforms you’re on. The way you address them should be in a way that they can easily relate with. This way, they are more open to engaging with your posts and your articles and you get to know them better.
- Develop a content calendar. It is not enough that you post every day. A lot of thinking should go into your posts. You should ask yourself why people are following you or why they should follow you. Your posts have to have value to your readers. Are their lives going to be better after they read it?
- Monitor your results and optimize. Yes, you’ve posted content, you have a strategy in place, but is it working? Any good marketer should check on the results. What type of posts are people engaging in? What posts are barely being clicked on? Essentially, you should do more of what works, and fix or throw away what doesn’t.
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