If you’re running a business, whether big or small, chances are, you have a social media presence. And depending on your budget, you are either managing your accounts yourself, or you have a social media manager doing it for you.
If you are not ready to take on new staff, you can rely on social media posting automation tools to help you with your social media posting needs.
What does a social media automation tool do?
With the popularity of social media nowadays, the average person spends roughly around 11 hours daily in front of a mobile screen and most likely scanning through their Facebook or Twitter feeds. It is no surprise that most businesses would want a piece of the social media cake. Exposure means getting millions of eyes on your products.
Social media automation tools, in general, help you schedule your posts so that you won’t have to publish them yourself every so often. There are a lot of tools like this available today. Some offer more features than others. Much.Social for example does not only help you schedule posts, but it is also designed to provide relevant articles depending on the keywords of your choosing.
Do you need it in your life?
If you want to get serious about growing your business, the answer is yes. You can’t spend your days slaving away on writing and publishing social media posts. Don’t get me wrong, you still need to check on your social media accounts from time to time as it is a great way to engage with your tribe and potential customers. But you can leave the nitty-gritty stuff to the tools so you can focus on the more important things in your business.
What are the benefits of using these tools?
- More time to focus on growing your business. As I mentioned earlier, automating your social media posts can save you time, a lot of it. You can use those extra hours formulating strategies or generating more leads for your business.
- Visibility on social media. As you post more and more relevant content on a regular, consistent basis, you get to be more visible to the people who are looking for you or for a service that you offer.
- Establishes your authority in your niche. With a tool like Much.Social, you don’t just get to schedule fresh content for daily publishing, you also get to post articles and news relevant to your target audience.
Much.Social is a tool that you can use to automate your social media posts on Facebook, LinkedIn, and Twitter. You can signup for a free trial today.